Hey there

I've spent my career helping ambitious brands become something bigger than themselves.

Bigger than a product, campaign or moment in time, I'm interested in how brands become part of people's lives through ideas that transform from existing norms.

From helping transform the Toronto Raptors into a global movement with We The North, to shaping culture-bending ideas for brands like The North Face, IKEA, Adidas, Coca-Cola, Samsung, and the Canadian Olympic Committee, I've always believed the greatest brands don't capture attention, they break their way in.

I've had the privilege of leading strategy, building teams and partnering with exceptional creative minds at some of the world's most ambitious agencies, including Sid Lee, McCann, and TBWA.

I believe the best ideas are born from collaboration and curiosity. The future belongs to those brave enough to break a rule to create what's next.

Always looking to connect with ambitious people and brands, anywhere in the world, who believe the status quo is riskier than change.