About

5 forces continue to motivate me: passion, people, culture, curiosity, and change.

As an internationally awarded strategist, I have helped brands realize their next stage of growth through deep cultural understanding and analytical rigour. My strategic vision has helped guide award winning creative output across the globe (Cannes Lion’s, One Show, Clio's Clio Sports), along with recognition at every major effectiveness competition in North America (Effies, Cassies, Jay Chiat Awards, David Ogilvy Awards).

My success has certainly not come as a lone wolf, as I have had the extreme pleasure to work alongside some of the most inspiring and talented individuals from around the globe. It is my belief that through radical collaboration and empathy, creativity has the power to change the world.

Over the past 15+ years, I have had the pleasure to work with such notable global brands as The North Face, IKEA, The Coca-Cola Company, Samsung, Mastercard, Heineken, Stella Artois, Microsoft, The Canadian Olympic Committee, The Toronto Raptors, Toronto Maple Leafs, Toronto FC, NHL, NBA, and MLB.