Effie Canada, which recognizes the best in marketing effectiveness, has secured the services of experienced brand marketer Ali Leung, and agency strategy leader Dustin Rideout as co-chairs for its 2022 program.

Leung and Rideout will oversee both the judging of the Effie Awards Canada, and the resulting program that amplifies the impact made by the winning work across the industry.

Currently a Toronto-based global senior marketer at Shopify, Ali Leung has previously held senior marketing roles at WeightWatchers, Facebook, and Unilever. She has also supported Effie Canada as a judge in previous years and sits on its advisory committee.

Dustin Rideout is currently partner and chief strategy officer at The Hive and has also worked in senior strategy roles at Juniper Park\TBWA, McCann Canada, Sid Lee and Leo Burnett. His track record of Effie Canada success includes work for IKEA, the rebranding of the Toronto Raptors, and Juniper Park\TBWA being named as Effie Agency of the Year in 2021.

Both Leung and Rideout have strong backgrounds in driving digital marketing and innovation but bring different perspectives with their marketing and agency experience.